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Episode  Summary:

In this episode, we speak with Tejas Manohar, Co-Founder of Hightouch, a leading Reverse ETL platform. That syncs data from your warehouse or lake back  into tools your business teams rely on.

Top 3 Value Bombs:

  1. Organizations should be sending more holistic customer data back into their marketing solutions.
  2. Reverse ETL is the process of creating pipelines to extract data from the warehouse/lake and move back into operational components.
  3. Utilize CDC when extracting data to minimize the impact to your source system.